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FTC fake reviews rule: consumer reviews and testimonials explained

The FTC Rule on the Use of Consumer Reviews and Testimonials went into effect on October 21, 2024 and allows courts to impose civil penalties for knowing violations. Ask the assistant what it means for your review requests, your website and your influencer campaigns.

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Les réponses sont rédigées par un modèle de langage à partir des seuls documents de cette base, avec leurs sources numérotées. Elles peuvent être inexactes et ne constituent pas un conseil juridique, médical ou financier : vérifiez les sources avant toute décision importante.

Incentives and insider reviews

The rule does not ban incentives for reviews, as long as there is no express or implied requirement that the review be positive or negative. "Tell us how much you loved your visit and get a coupon" implies it must be positive. Paying for five-star reviews violates the rule even with a disclosure.

Reviews by employees or relatives need a clear and conspicuous disclosure of the relationship. Generalized review requests sent to all purchasers are exempt, even if some recipients are employees.

Review suppression and fake followers

You can respond publicly to a negative review, but not with accusations you know are false, physical threats or intimidation to get it removed. Threatening legal action remains possible when you have a legitimate basis. Ordering reviews by helpfulness is not suppression under the rule.

The rule also covers buying fake indicators of social media influence, such as bot followers, when a business knew or should have known they were fake.

Questions fréquentes

Do I have to screen every review posted on my site?

No. Merely hosting reviews is exempt, even if you prompt submissions or show star ratings. You could be liable if you wrote fake reviews or bought reviews you knew or should have known were false.

Are testimonials on my own website covered?

Yes. Putting testimonials on your own site is disseminating them, not hosting them, and consumer reviews featured in your ads become testimonials.

Does the rule ban AI-generated avatars in marketing?

No blanket ban. An avatar's message is prohibited only if the underlying testimonial is fake or false, but using a celebrity avatar without permission to praise a product would violate the rule.

Pour les développeurs et les agents

Intégrer / API / MCP

Branchez cette base à Claude, Cursor, ChatGPT ou votre propre application. Chaque requête API ou MCP coûte 0,10 €, débitée de votre crédit Kopik (non facturée si rien n'est trouvé). Il vous faut une clé API : créez-la depuis votre tableau de bord.

MCP pour vos agents

Adresse du serveur MCP de cette base (outils ask_base et search_base) :

URL MCP
https://kopik.io/api/mcp?base=ftc-advertising-endorsements-email-marketing
Claude Code, Cursor et autres clients
Claude Code
claude mcp add --transport http kopik-ftc-advertising-endorsements-email-marketing "https://kopik.io/api/mcp?base=ftc-advertising-endorsements-email-marketing" --header "Authorization: Bearer kpk_…"
Configuration JSON (mcpServers)
{
  "mcpServers": {
    "kopik-ftc-advertising-endorsements-email-marketing": {
      "url": "https://kopik.io/api/mcp?base=ftc-advertising-endorsements-email-marketing",
      "headers": {
        "Authorization": "Bearer kpk_…"
      }
    }
  }
}

API REST pour vos applications

mode vaut "answer" (réponse rédigée + sources) ou "passages" (passages bruts seulement). Ajoutez un maxPriceCents facultatif pour plafonner le prix : si la base coûte plus cher, l'appel est refusé sans rien débiter.

curl
curl -X POST https://kopik.io/api/v1/bases/ftc-advertising-endorsements-email-marketing/query \
  -H "Authorization: Bearer kpk_…" \
  -H "Content-Type: application/json" \
  -d '{"question": "Votre question ici", "mode": "answer"}'

Pour commencer

  1. Créez une clé dans votre tableau de bord et rechargez votre crédit.
  2. Remplacez kpk_… par votre clé.
  3. Tout le détail (réponses, erreurs, exemples JS et Python) : documentation développeurs.