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Marketing & sales
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3 knowledge bases in Marketing & sales
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UK consumer law for marketers: reviews, influencers, green claims
The UK Competition and Markets Authority's guidance for marketers under the DMCC Act: unfair commercial practices (CMA207) with worked examples, the fake reviews ban (CMA208), publishing consumer reviews, social media endorsements for brands and content creators, and the Green Claims Code on environmental claims. For marketing, e-commerce and compliance teams selling to UK consumers. Curated by Kopik from public sources: Competition and Markets Authority, GOV.UK (OGL v3).
7 documents, 0 questions asked
- Marketing & sales
Vendre en ligne et faire sa pub : les règles pour les entreprises
Les fiches officielles Entreprendre.Service-Public.fr sur les règles commerciales et publicitaires : e-commerce et boutique en ligne, mentions obligatoires du site, RGPD et prospection, démarchage, soldes, affichage des prix, allégations « neutralité carbone » et publicités interdites pour impact environnemental. Pour commerçants, e-commerçants, indépendants et responsables marketing. Base éditée par Kopik à partir de sources publiques : Entreprendre.Service-Public.fr, DILA (Licence Ouverte 2.0).
9 documents, 0 questions asked
- Marketing & sales
FTC rules for online ads, influencers, reviews & email
US Federal Trade Commission business guidance on truthful advertising: the Endorsement Guides FAQ for influencers and brands, the Consumer Reviews and Testimonials Rule, native advertising, .com Disclosures for digital ads, advertising FAQs for small businesses and the CAN-SPAM email compliance guide. For marketers, agencies, creators and e-commerce teams selling to US consumers. Curated by Kopik from public sources: Federal Trade Commission (US public domain).
7 documents, 0 questions asked
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